Our Story

Our Story:

At The CuppaBrew, we believe coffee is more than a beverage or way to start your day—it’s a story, a connection, and an opportunity to make an impact. Founded by Travis and Danielle Pinnock, a Jamaican-born couple living in the U.S., The CuppaBrew Coffee is a family-owned business that blends heritage, sustainability, and purpose to bring the finest Jamaica Blue Mountain coffee to the world.

The idea for The CuppaBrew began during a trip to Jamaica for Travis’ birthday. While biking through the misty Blue Mountains, he stopped for coffee and spoke with a local farmer. That conversation revealed a harsh reality: despite the exclusivity and high price of Jamaica Blue Mountain coffee, the farmers who grow it see very little of the profits. With over 70-80% of this rare coffee exported to Asia and much of the market dominated by wealthy families or inherited businesses, we saw an opportunity to do things differently. As Jamaicans, we felt a responsibility to reclaim this narrative—not just for the farmers, but for those who have been excluded from access to this incredible coffee.

With his environmental background, Travis envisioned a company built on sustainability and authenticity. Danielle, initially brought on to lead the marketing, quickly leaned in as a Co-owner in  the company’s early stages, bringing her expertise in technology and advertising and a passion for philanthropy. Together, we committed to bootstrapping this business—not with inherited wealth, but with a desire to build something lasting for our family and for the coffee-growing communities of Jamaica.

What We Stand For
At The CuppaBrew, we’re guided by a deep sense of purpose and responsibility:

  • Authenticity: We deliver 100% Jamaica Blue Mountain coffee, ensuring its unparalleled quality and honoring its heritage. None of the mixed, fake stuff!
  • Sustainability: From eco-friendly farming and packaging to ethical sourcing, sustainability is woven into every step of our process.
  • Accessibility: We believe this rare and exclusive coffee should be shared with the world, not just reserved for a few. Our e-commerce platform makes it possible for anyone to experience its exceptional flavor.
  • Legacy-Building: As a Black-owned, family-run business, we are dedicated to building a legacy that celebrates our culture, uplifts our community, and pushes innovation and inspires future generations.


Our Journey as a Family-Owned Business
Running The CuppaBrew is a labor of love, built on grit, determination, and a shared vision. Together, we’re balancing full-time careers, full-time parenting, all while pouring our hearts into growing this company. Every step forward represents a commitment to reclaiming space in an industry where Black ownership is rare and farmers are too often overlooked.


Our Vision
Our vision is to redefine the coffee experience by connecting people to the heart of Jamaica Blue Mountain coffee through authenticity, sustainability, and innovation. We aim to bridge the gap between customers and the farms by leveraging technology that allows them to trace their coffee from farm to cup, virtually tour the breathtaking Blue Mountains, and engage directly with the farmers who make it all possible. By creating opportunities to “tip” farmers and contribute to community-focused initiatives, we envision a future where every sip fosters a deeper connection, greater impact, and a shared appreciation for the people and places behind each bean.


From our family to yours, thank you for being part of this journey. Together, we’re redefining what coffee can mean—for the farmers, for our customers, and for the future we’re building one brew at a time.